MultiChannelConsult covers a wide range of subject areas:
Strategic Consulting
- Channel strategy (Which channels? What role?)
- Target group and customer journey analyses
- Market and competitor analysis
- Customer migration models
Marketing & Communication
- Campaign planning and orchestration
- Content strategy for different channels (social media, website, newsletter, print)
- Marketing automation
Sales
- Multichannel sales concepts (online shop + POS + B2B portals)
- Integration of CRM systems
- Lead management across channels
Customer Service
- Customer support via chat, e-mail, phone, social media
- Introduction of unified communication platforms
- Self-service solutions (FAQ, chatbots)
Technology & Processes
- Selection and integration of tools (CRM, ERP, e-commerce)
- Data and system integration (e.g., PIM/DAM system for product data)
- Analytics & reporting (channel performance, attribution)
Change Management & Organization
- Training of teams for cross-channel collaboration
- Adjustment of processes and roles (e.g., marketing, sales, service)
- Governance & compliance (data protection, brand guidelines)
Talk to us for an initial non-binding assessment of the tasks and scope of services. We look forward to hearing from you.